I started out by roughly drawing the letters out in thin 0.15 strokes and then I built on them with a bit more character and used different strokes to get this bold effect.


Out of curiosity I tried an interesting colour technique which I found really cool, but I realised I was getting side tracked and it was not an appropriate way to be using my time and made the decision to leave it and move on.


It was then time for colour, I started off by putting in the dark tones at the edge of the lettering, I chose purple and yellow because it fitted in with octopus pantone and I used purple first as it creates a visual hook.


To finish off I coloured in the rest of the white spacing in with a lighter tone of the colours used and took away the original black lining to see how it looked without it.

Confidently I added in the black as it made the type just look better, I then added a dark grey backing to make 'drop dead' bolder.


Out of curiosity I tried an interesting colour technique which I found really cool, but I realised I was getting side tracked and it was not an appropriate way to be using my time and made the decision to leave it and move on.

With the type done I figured it was an appropriate time to play around with image and type layout. I found that the type was to big and took away from the image.


I really like this layout although I feel as though I can make the image interact with the type more.


I don't like this one as much, the type is to far away and I think it should be placed on the right hand side, but I do like how it appears as though the octopus is holding the type up.


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