Getting lucky or home alone

The concept of this proposal is based around the sex appeal section of man hood, my audience for this will be young men going out to the pub trying to pull young women between the ages of 18 and 30. Every man is aware of the classic condom box in which durex sells a lot of their merchandise. My idea was to use this and also incorporate a humorous production method.

It would have to work along with durex to be successful, perhaps as one machine rather than two? In my opinion this is good for both companies, it shows a new side to Kleenex which gives them a good reputation towards the young men. The Durex campaign title is Getting lucky tonight? which means rubber up with our product and have safe consented sex.

Were as the Kleenex title is simply 'Going home alone tonight?' Which implies that the young man will be going home alone or Pink once put it in a song, 'it's just you and your hand tonight' which is kind of self explanatory.

I think this is an interesting approach to the brief and would work in a only male context which attacks one of the problems of the brief. lets face it what man does not go to the toilet at least once on a night out?

I think that this is a good idea and all men I have asked like it... the women are not as big a fan.