(I have accidently posted this back to front so the images are in reverse order)
I created another poster which people could then fill in with whether they wanted to or not, I made 5 and placed them up around university and on on notice boards outside. Unfortunately every one was immature and wrote stupid remarks which were dismissed from all of our work and the ones in town were either destroyed via weather or ripped down. (fail)
However after completing the other questionnaires we got a series of interesting answers some use full and some not. i.e. lucazade, starbucks and mc donalds are other rival brands = no go?
answers we liked was smile. slinky, natural history museum sports etc, they are cheeky, fun, active and smart. Everything we want to show for the feel good drinks company.
I drew some little icons to get a little visual iconic idea on how some things would look. some of the images work very well and would look great in a poster.
Below are the results that we correlated on a piece of paper to find out which had the most tallys and which was more appropriate.
I circled in red the things which would look good on the campaign which again are good qualities in a person which make them happy and others around them.
Smile and the whole world smiles back at you
After we had circled the things we thought were appropriate and then in the bottom right we wrote down the words we wanted to use.
below are images of the questionnaires we produced, I chose to make them in different fun colours to help inspire the people who were answering the questions to be more positive and happy about their answers. I think in the long run this worked a lot better than any old black and white questionnaire would of.
As an end result of the questionnaire we correlated a series of over 150 different answers which at the moment was enough to work with.
