Running

We took a few photos of running in order to get a shape for our packaging figure which would be replacing feelix, however, the images did not come out so well, but as we were only using the images for the figures shapes it was not a major concern.


This image below with the red dot is the one I am going to be putting forward to Anna for production as I think it is the one which is the most appropriate shape to be using for the project.

I think images like the one below would not look like a runner when in bold.




The last few images don't work as our aim was to ge tthe whole body in of the sport, rather than cut off points from the head and legs. I think the image with the labeled red dot in the bottom left cornor is the best shaped image and will be the one which will be used for our packaging purposes.

Composition

Basically the way I want the ad campaign to work is to have the main object (the drink, or in this case flask) the main image, with a low to up angled shot. I want the photo to read left to right, so the main image is on the left everytime. with in context the background would be a sports event taking place. Such as football, jogging or basketball. Possibly spot colour, once the images are taken we will experiment with their editing, but for now, this is the concept of composition.

quick ideas for layout

Rather than the design quality the image placement is what I would like to work on, bearing in mind all of this will be in better detail but just to give ourselves a better index on how I would like to layout the photograph will make a world of a difference. These quick illustrations give me an understanding of what I would like to do.

For the football one, I would like the drink to be placed on the floor and an upwards shot to be taken with footballers in the background playing.

And for the running one, I want the drink to be placed on a post by Hyde Park in Leeds. (A popular running area) with the jogger in the distance, doing their thing!

3 sport aims and layout concept

Football
Basketball
Running.

Original idea was to have one of the images taken earlier of sports activities and to use it as a background image for an advertisment shack, with the image of the fruit drink overlay on the left. similar to this:

However we had the idea of making the image even more simple by adding there being two layers. One image and one text, rather than two image and one text. I plan to carry out an experiment to see how it would look with two images and one image. My only worry is that the image looks to photoshopped if it is overlay over another image, rather than an image of the drink in a sporty context.

(A really basic design to illustrate how it would look better in context)

Notes and quotes

To do list

Typeface annotation

We looked at a number of different typefaces and evaluated them to whether they met our target which was, to be formal and fun with a nice hint of motivation, a of of the typefaces seemed to be inappropriate because of the target audiences and messages they gave off. e.g. some were fun and active but promoted sitting down at home and watching sport on tv. others were more interesting and had big hints of motivation but nothing which would work very well with an image.