Typeface annotation

We looked at a number of different typefaces and evaluated them to whether they met our target which was, to be formal and fun with a nice hint of motivation, a of of the typefaces seemed to be inappropriate because of the target audiences and messages they gave off. e.g. some were fun and active but promoted sitting down at home and watching sport on tv. others were more interesting and had big hints of motivation but nothing which would work very well with an image.