Basketball Photos

We wanted to give the re branding of the drink a strong feel of activeness and motivated sports rather than just standing around with a ball. We wanted to add posture to make the audience think wow I wonder how you would do that.

We went out to Black man lanes park in which we took some photography of me playing basketball and Anna shooting with the SLR, she took over 60 photos and we pinned them down to these photos which we thought were quite interesting to the campaign:

This shot is quite interesting because of the shape. so much can be taken from the silhouette of this image and some of the others. this image states taking a leap and trying something creative with sport. It doesn't have to be a chore, it can be fun.

This is the classic slam dunk shot which would be achieving a goal in this case the goal would be going out and drinking our drinks when doing sport.

Some of the shots came out slightly light exposed due to the sunlight.

Some of the photos could of been a lot better if they were closer up. in essence I think in context we should of focused more on the silhouette shapes.

Some of the actions seem a little lazy for what we want to promote such as the once above.

Some of the photos don't make sense in relation to the sport. this image looks more like rugby than basketball.

These photos above and below are very interesting due to the contrast from the light exposure making the image have an automatic silhouette which gives the photograph a very sporty and healthy vibe. Bright lights shadows, morning runs. ACTIVE.

This image is interesting due to the lay ups skip jump. it give it an interesting funny appearance which may be taken the wrong way to our audience as we want them to do sport but then again we do want them to have fun, either of which we want them to drink our drink.




I believe the images Anna took are very successful and have a lot of development potential. I plan to go out within the next day or two and take some photos for different popular sports. Running and football are key sports which had strong results in our audiences answers on our questionnaire 'What makes you feel good?'

Sports rebrand

After our crit on tuesday Anna and I had some great feedback suggesting to rebrand the logo. We thought that this would fit in so much better with the design direction we were taking: sports motivation. This is effective as feel good drinks main problem was: No one knows who we are?

Everyone loves a rebirth. Anna and I really want to keep the direction of this based up on being active and we want it to appeal a lot more to an older audience as well as a male one. At the moment feel good are a bit feminine. The majority of tasters tend to be women and mothers. We want to make the drink available to both sexes. We want it to have a bit of edge and personality.

rationale and feedback