Tuesday, 9 March 2010

Sports rebrand

After our crit on tuesday Anna and I had some great feedback suggesting to rebrand the logo. We thought that this would fit in so much better with the design direction we were taking: sports motivation. This is effective as feel good drinks main problem was: No one knows who we are?
Everyone loves a rebirth. Anna and I really want to keep the direction of this based up on being active and we want it to appeal a lot more to an older audience as well as a male one. At the moment feel good are a bit feminine. The majority of tasters tend to be women and mothers. We want to make the drink available to both sexes. We want it to have a bit of edge and personality.

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