Concept one - Even hard men blow

The idea around this is based on role models and showing well know characters in famous movie poses but replacing objects with tissues.
These particular men are people an everyday man woud respect because of how 'hard' they are which basically means their strength.

I first thought of using Mr.T although I believe that I will have scrap off that idea due to it being far to much like the 'Snickers' campaign, now at this point in the game of design I still have a lot of options, even though these ideas are digitaly drawn does not mean I am married to the idea just yet.

I still think there is a lot more that could be and experimented with with the statistics I gathered and a way I can make it even more acuratley targeted to men without using a celebrity role model.







In essence I do not think I will be taking this project of development any further but I wanted to draw it out on illustrator just to experiment and see how it would look. Unfortunatley I do not think it works and it is a lost cause of design,

don't polish a turd.

traced logo

I traced the logo to better understand the feel for kleenex, it is drawin in a soft gentle way which is what it states the tissues are, not rough and tough as that would not appeal to someone wanting to use something to wipe their nose. I have considered a more manly re-brand but the amount of history the kleenex logo has behind it is not to be messed with in my opinion as they are a successful company with the only flaw which is not their fault nor the genders. It's just blokes are discusting. Now what can be done in my opinion is a switch around of colours to make the product much more manly/ apealing


Perhaps it is the colour that is the problem? maybe a darker black is all it needs or a change of colour to make it more interesting/ masculine!

I have tried a few colour combinations below which are based around black n decker and manly tools, reds, blacks, dark colours! Raw power!




After looking at these colours I decided to narrow them down to more of my favoroite colours which best represented men.


I think it is just a question of reversing the colours and using the bottom left idea for men, high contrast, thick look. the rest seam as though it was a certain context they would be used i.e. purple - living room, green out doors, red - hospital.

I believe that it is between hese colours to change the logo, without changing the identity, the black one on white seems to open and the white on black sees to closed, however I think that the black is more manly and interesting