Football photos

The reason we do not include apparators in the images sch as goals and nets is because e want to really push the fact that you don't need to have those things to do the sport, bar a ball obviously. maybe a sports campain where you can get a free ball when you buy so many drinks?

Alot of the photos are zoomed in in order to get the shape which has led to the distortion of the images, as well the camera could not pick up on some of the images due to the speed the ball was moving and how close the camera was.

design development

The essential ideas for this research are is that the colours of the vector like image would represent the drink flavour and the swirls would be the taste and feeling you get, like an explosion of tastes that just make you want to run around. The image below would relate to apple.




This would be blackberry


And this orange

In essence for every drink flavour we want a different sport and colour to best represent the content of the bottle. I believe that this is an interesting and unique apporach and would be very cool to work as a set of different flavours.

devopment on design

As we stated that we weregoing to re brand the logo earlier, the main reason behind this was that we felt as though the yoga approach was far to tame, and did not fit into what feel good really want, we need the logo to be energetic fun and appropriate, active. We want people to be interested in the logo. think about how many people watch yoga on tvin comparison to other active sports football, rugby, basketball etc. exactly thats what are aim is. Anna created an interesting shilouette from the basketball photos we had taken earlier and made some interesting concepts for the label, which would replace the Feelix character our aim is to make the drink popular for its natural qualities.

Label work

We have come up with a few logos before we buckle down and design one, we are going to design around 100 before we choose one for sure