At the end of the day everyone wishes they were a super-hero and that is what this ad campagn is about, but with some humor attached, you may say 'What has a superhero got to do with kleenex?' and my reply to this is quite visually simple when related with what men use to whipe their nose with, admitedly I only realised that both are quite dirty if seen in the wrong light for example:
Both campains are about men using their hand to wipe their nose instead of a tissue and the idea of this is to proote a sense of reality that as an adult you realise you are not a super hero that was in some chemical explosion giving you the power to be invisible but you are a normal man and you should grow up and come to realise that with growing up you let a few things go i.e. santa, toys, eating grass. and you move onto other things such as using tissues, smoking alcohol, women... not the best way to promote being a young male adult, but in a nutshell
So as I mentioned this is to promote a realisation that you are only human and you should stop using child like habbits. The humor in this is that it's about people flicking snot all about the show.. although as I also mentioned earlier some of these things will already of been related to the male imagination which replaces the waste from the nose and mouth with a reproductive fluid. That was the only snag on the stitching for this, but I feel as though this is not what my audience wants to hear and I would like to take some further investigations into what I can do to be much more apealing to my target adults.
