Type.

Creating the appropriate typeface, wow this was a tricky one, I wanted to use a comic pin up poster styled type, which I found really hard as I had to make the typeface joined up in order for it to flow. Certain letters linked better together than others such as 'Goin' out of going, the lowercase g looks lost, and in all honesty it was just one of many g's that I tried to make flow well with the type.



















In my research it showed that using a colour appropriate to the product was a popular idea carried out, and a background colour was another concept, I tried a light blue with a yellow, but in my opinion it made my eyes funny and didn't seem to be in the correct context at all of what I wanted.













This was when I thought I better bash out a few colour concepts to see what works and what doesn't and wether it was my typeface that was the problem or simply the colours being used. After expermienting with a selection of diffrent coloured type I noticed that using a light background lost the images purpose. where as using a dark colour such as a cool black/grey as the backing colour with a lighter colour on top really made the type pop.












To be sure I put a select few on a mock up of the machine I digitaly produced, it seemed that the lighter colours didn't stand out and it ws the last thing I looked at, if I even looked at it, itwas at that point that I decided upon using a dark colour for tones purpose.



















Black and white was a consideration, all black was disgcustingly messy, black and white looked good but not correct because it was far to plain, when I putit on the box it seemed very lost in all honesty so I knew I had to do something with the colour but I had to be careful with what it was that I did.



















which is when I chose a dark grey colour and took it into photoshop to burn the edges for a tone effect to make the image look as interesting as possible. This type face is stating a question to my audience in a friendly fun mannor to which the reply is 'bloody looks like it' (cleaned up) which is hen the rest of the box is seen and then the person would have a laugh about it, possibly spread the message of the humor of this machine by digital distribution - a photo or by a psycal purhase.

Which leads to the aim - to persuade young men to purchase Kleenex tissues, this will persuade my audience because it will give the tissues name a lot more of a bad boy edge which will lead to a greater respect to the brand which in the long run will make them cool.

Solution to illustrations

As pointed out before there were a few key elements in which were in need of altering before I went to print. I changed some of the strokes of lines and thickened her body out, after that I sorted out the area of hair which made her look as though she had a horn, then I changed her nose by deleting some of the detail and putting the two shaded areas in towards eah other, this gave her much more of a femanine nose and changed her looks a lot. I still think she could be more attractive, but beauty depends on it's beholder. Which is why I am stopping it here, or I could design for an age before I am happy.

The only issue with my tissue package, was infact, she had a package. the only thing I did to alter this was change the colour of the underwearto a lighter grey to contrast with her tank top yhis instantly drew attraction away from her crotch area and made the image fit into place appropriatly.