T&G 2

Today we had our second type lesson, we started off by thinking back on last weeks lesson and the skills we all had learnt, then we went on into discussing type and spacing of type or in our case (typographers) Kerning - The space between characters, an example of this was train track as seen below:

We were asked too just use a basic higher case helvetica pt 72 structure.

The top train track is the kerned version were as the bottom is the orig

inal, there's not much difference between the two but there is a lot. one is much more clear and more appropriate in the layout.

After kerning we looked at sentence layout, we had too type FOUR THREE TWO ONE and make it read as ONE TWO THREE FOUR without re typing it as one two three four.

Here are some examples i came up with:

By using different type boxes for the letters it allowed me too make four come before the rest of the letters but with one on top, made the illusion of reading top too bottom rather than left too right.

Same again bad using gradients allowed me too make the one stand out more than the rest making a visual hook taking you top too bottom.

We also did some work on proverbs which ended up in mine being shocking so i will not show that this week.

Type and grid

Recently we have been learning all about type and how too make it look good and correct by altering the weight using the appropriate typefaces (serifs and sans) and not using colour.

We have been looking at simple exercises to emphasise words without using image.

For example: using type describe a shy dog:

I straight away thought a basic times typeface would suit, but, in

all essence the layout and type size were the important things to consider in delivering the appropriate message. i made the type size 8pt so it did not make eye contact with the viewer straight off, but it was big enough to be read. I chose too compose the type at the bottom of the page because something shy would not be high up, if it was a proud dog it would be higher, or a jumping dog. i tucked it in the bottom left corner as we read left to right, so it fitted well when positioned there unlike if it was in the right, it would lose feel and look lost in a way, somewhat exposed.

After this we delivered a piece we were asked too make a type for a angry dog:

I used all highercase too make it seam loud, like a shout or in this case bark, without the need of adding exclamation marks or using a red for the type. I positioned it spot on in the middle so it is in your face and a 72pt size to make it legible. Rather than altering the weight of the type too heavy i wanted to make it much bolder so i increased the stroke from 0 -3 pt which gave a great heavy woof outcome.