Type and grid

Recently we have been learning all about type and how too make it look good and correct by altering the weight using the appropriate typefaces (serifs and sans) and not using colour.

We have been looking at simple exercises to emphasise words without using image.

For example: using type describe a shy dog:

I straight away thought a basic times typeface would suit, but, in

all essence the layout and type size were the important things to consider in delivering the appropriate message. i made the type size 8pt so it did not make eye contact with the viewer straight off, but it was big enough to be read. I chose too compose the type at the bottom of the page because something shy would not be high up, if it was a proud dog it would be higher, or a jumping dog. i tucked it in the bottom left corner as we read left to right, so it fitted well when positioned there unlike if it was in the right, it would lose feel and look lost in a way, somewhat exposed.

After this we delivered a piece we were asked too make a type for a angry dog:

I used all highercase too make it seam loud, like a shout or in this case bark, without the need of adding exclamation marks or using a red for the type. I positioned it spot on in the middle so it is in your face and a 72pt size to make it legible. Rather than altering the weight of the type too heavy i wanted to make it much bolder so i increased the stroke from 0 -3 pt which gave a great heavy woof outcome.