We started this lecture by reviewing what we have learned over the previous weeks:
Fonts
Weights
Layouts
Tones
Typography Terms
Kerning
Spacing
Leading
Readability
Legibility
Number of words on a line (average) 6-12
Analyzing type
Formats - Landscape, Portrait
Grids and impact on the design
Text and Image
Judgement
Evaluating
Decision making
Columns
Creativeness
In this session we moved back onto single words for communication..
so far we have to elaborate how a Spanish Sparrow sounds which is apparently according to a
bird watchers book they 'Chilp' and when they are irritated they communicate 'Cher'r'r'r'r'r'.
and when it is not irritated 'Cherrrrrr'.
Graham: "There is another term when it is more pissed off rather than irritated"
which is 'Cher...r...r...r...r...'
This process is replicating sound.
70% of birds are named after the sound they make. i.e. The tit which uses different variations in sense of sound which are:
'tit'
'tiiiit'
'tiiiiiiiitsch'
Different countries have different alphabets for example the:
UK - 26 Letters
Welsh - 29
This shows how other languages are more lyrical as with more characteristics in a language shows how many different variations in sound which is out there - Communication.
We now have to comminicate how someone would say our name:
This basically shows us how... Yorkshire we are.
Now we have to show how our name is said when someone isn't happy with us:
Well.... thanks Peter 'dad' for helping me out with how to communicate this one.
The difference between the two is obvious. One is laid back and calm, almost fun
whereas the bottom one is all in higher case with the same character added to the end
to make the tone a lot more serious.
This exercise helps us understand the elegance of type and how many different situations our
names could be narrated. This show how when we say something dependant, on the tone of our voice and how we say things, we already understand what they want.
Surname - trouble, attention, high school.
Accents - throws the reader into saying things out loud in order so they can capture the scene.
This is how someone communicates my name after they have known me for a while, under a certain situation. In my case... it is when I have done something cheekly wrong or destroyed Peter Sands's Possessions, dignity and also his room...
Our next task was to communicate an activity from when we wake up until when we get to college in the morning.
My two were car horns.... they love my cycling in the morning
and the second was my alarm.. great.
In this process we learned that there are a lot of individual sounds out there so it is very tough
to communicate what you actually mean.
In my opinion... I need my BMX servicing...
This is the sound of what My BMX makes every full turn whilst getting to the top of a hill
and going down.
Yeah and this is a train building speed up, maintaining and building up again as the weight drags it back
