Action plan - I beleive that this action plan is a great little contract which we are both confident with and are sure that neither of us will have to get our suing books out.. well yet
Good brief - we chose this brief die to the Economics the final product/ products will not be as expensive to produce as say the merchendise for the Hovis brief.
There is a lot of space to take a wide approach with this, all though they want one thing they havent stated a certain way to do it, of course this can be a bad thing as it means they don't know what they want. We wouldn't have chosen it if we were working independently I would of happily chosen the monster munch brief. We believe that it has Most achievable outcome and that we have a good chance of winning as well as it feels great to have a hands on approach to something after the digital brief in the last module.
Bad brief , This was the cartoon network brief, the problems this brief had was they were asking for a hell of a lot, the reason we didnt choose it is due to the fact it was much more after effects related and looked to be a real digital approach to this module which neither of us wanted. We found out that cartoon network are very broad with what they want, and who they want it to relate to.
Overall I think Anna and I have chosen an interesting brief to get us back in the swing of things in the hand rendered world of design, as well as it being a brief we are both confident with, so confident that we can get on with other briefs around it without having a panic attack.
