I re drew the logo and made a questionairre

So I could get a feel for what the drinks company were all about I thought it would be a great idea to trace their logo on illustrator to get a better understanding of what they want to communicate, I discovered a few interesting little factors when going over the logo which actually made me smile with how subliminally cheeky there are, for example the 'g' of 'good' if you look closer at the descender there is a little curve which makes a dimple of a smile in the counter space around the shape and the counter in the 'g' is an eye. straight away a simple character, the typeface works very well to preserve what they want to be, which is outgoing fun and happy. The curves of the letters make it very happy, ask for the stick man 'Feelix' he is in a yoga position which makes the drink appear to be healthy and good for you as yoga is very important exercise.

After I completed the logo we decided to make a questionnaire targeted at three different audiences all between the ages of 18 and 35:

- Healthy people (exercise a lot) we thought a good place to hand these out would be outside the gym at the light or at exercise classes such as Anna's dance studio.

- Average joes, people who are either going to work, college or university (hand these out around town or out side Leeds uni for about 08:45am

- General public (random people) in the city center mid day saturday, just to get some stronger results.

The question we chose is simple. What makes you feel good? an object, place and activity. This keeps the answers broad and fun and will give us good statistics and a good background about what it takes to make people smile. With knowing this we can then help to incorporate this into a design with which creates a scenario in which feel good drinks can be involved.