Whilst Anna was designing she also found out that these drinks are replacements energy drinks, they are far healthier that the general option which would be anything from lucozade to powerade. So we then discussed the idea and decided to produce something which was aimed towards the sporty side of things, using the information we gathered earlier.
The colour version looks great and very fun. obviously at an early stage of development although I think that the image doesn't need all the swirls and stuff at the back. I think that it would work alot better as a single image of the drink like the image underneath.
When the images were then coloured in, I thought they looked so much better and more attractive and I can see a real sporty side of things. But the logo did seem out of place with the packaging which made me thing about of a different logo. Feelix doing yoga was a contridiction to going out and doing sport and activeness. Although yoga is a great sport, many of our audience are not a great fan, they want to see results fast.
So now, I think if I take this image into illustrator and see how it turns out just as a quick test run to see if it works better in a digital or hand felt texture. Then we can then decide on how we would like to progress, whether it is with digital or hand.
