Wednesday, 20 October 2010
For crit
FRONT
BRIEF TITLE - Front – DPSX3+FC
The Brief
We want you to create two double page spreads to feature in our magazine ‘Front’ as well as a front cover featuring details on the magazine, due to it coming out on Halloween we want this edition to be related to all hallows eve.
Concept/Proposition
Front was first published by Cabal Communications in 1998, it was created to rival IPC's publication Loaded, catering to a demographic of 16-25 year-old males. It began as part of the British "lads' mag" genre of magazines though the covers rejects this description with the statement "Front is no lads' mag".
The magazine has also been responsible for a number of high profile stunts, most notably smuggling an Eric Cantona lookalike into the Manchester United team photo during a Champions League game. Today it is edited by Joe Barnes and published by The Kane Corporation who are based in Soho, London.
The Kane Corporation is led by 24 year old self made millionaire entrepreneur Dominic McVey and managing director of talent agency Money, Francis Ridley.
(www.wikipedia.com/frontmagazine)Target Audience
16 – 25 rockers, male and female, who are interested in a laugh, students are a big inspiration
Tone of Voice
Funny, sexy, laid back, slang
Considerations
Literature isn’t a strong point in front, they do swear a lot and talk in lingo, don’t let this fool you and do not get carried away, the magazine still needs to make sense.
Think about what is new, what is coming in to fashion, who is coming to fashion, what is the rage
Pick a topic which will fill up 6 whole pages of the magazine and still be interesting and new, without losing any of the design qualities in previous issues.
Make it modern and new, do not repeat what has all ready been done.
Check out some back issues for inspiration.
Whats hot, whats not, whats in, whats out
Mandatory requirements
Front cover needs a woman with grabbing points of what is in the issue with an interesting colour scheme, it wants to be eye catching and inspiring, the DPS’s must all relate to one another and work as a set.
Deliverables
A front cover for this month’s issue
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