results #1

After I correlated all the results I broke them down into statistical facts based upon my questions and he answers given

2/100 use someone else
3/100 use a scarf
3/100 use a glove
3/100 use their t-shirt
7/100 use a hanky
10/100 use their hand
10/100 use a napkin
12/100 blow it out of their nostril without wiping
15/100 use a tissue
35/100 use their sleeve

• This means that 35/100 males use their sleeves to wipe their nose than anything else
• 15/100 use a tissue already
• 85/100 males think that tissues are un-cool although only 43/100 think that Kleenex tissues are un-cool
• ¼, Males shops alone, ¾ times a woman does the shopping/ is accompanied by a woman.

These statistics prove that:

- The man is not the main shopper
- Tissues are not seen as a priority
- Men would in-fact rather use a sleeve rather than a tissue
- Tissues are un-cool but Kleenex is alright
- The packaging is not masculine enough

This means that the above bullet points point out the problems and create a new brief for me:

The tissues need to now been seen as a priority advertised in an out of super-market context and the packaging needs to be more masculine.

I personally am thinking of context:
Male toilets - tussue dispencer - GETTING LUCKY? GOING HOME ALONE
I am going to draw that up NOW cause I just fell in love with the idea