rationale

My project is about advertising a top ten introduction to a top ten basketball players. The audience is based around 21+ American sports fans and will be shown on ESPN sports channel, as it is an appropriate channel which is relevant to the target audience and the subject.

The scenes in my movie mean different things, the start is a basic introduction of the sponcers, channel and introduced the intro. From there the photography stop motion character resembles reality and when the ball is bounced off the screen it is linked into hyper reality where the model becomes vector and red to symbolize Air Jordan (M. Jordan brand) which is relevant to the top ten basketballers, this is done to show that anything could happen.

I chose the Travis Barker and Game remix of Dope Boys because of its relevance into the culture and inspiration most famous basketballers relied on in their youth when all they had was the hoops and a ghetto blaster. Hip hop has been voted the most relevant genre of music to fit with basketball. The travis barker remix of this is a lot more sharp and brings hip hop into urban hip hop rock which is much more relevant to 2010 and shows something new.

The video was around 32 seconds long for a reason (not that it is the easy way out of doing 50 seconds but) that the audience is more interested in things short and snappy, which is the kind of tone I wanted the film to have. The video is relevant to a lot of the old NBA commercials short snappy and in your face corny.

The video will be seen on April 15th 2010 at 7pm on ESPN as it is the day after the league finishes and the players can be truely assessed.