Evaluation Focus Development

My problem is creating a dvd at the moment based upon a introduction to basketball. I have been studying information based upon the NBA, scores, top ranks, Most popular players, signature moves and other aspects related to basketball. Also I have been looking at channels in which my introduction would take place. Some channels I have been looking at vary from Sky one, to Sky sports to late night five. I am still undergoing research into this. Some other areas I have been looking at is the culture and background of basketball. I discovered that Hip-Hop is best associated with basketball (also it is a highly rated American sport).

I have been looking at visual material such as images, NBA magazines videos about the NBA and street ball and some And 1 mix tapes. I believe with the time available a lot can be achieved as long as I prepare storyboards and know my limits and keep things simple in a way in order to produce something of decent quality whilst being new to after effects. I have been evaluating my decisions by experiments on after effects and flipping and moving things around on my storyboards in order to make some parts make more sense and look better on screen.

I want to develop some sort of interactive feel with the dvd, like the watcher is some way involved with it. I would like to communicate a strong American feel to the video i.e sticking with reds and blues and I really want the video to be in your face with crazy american style sports graphics (as I have researched in my design context) My audience is based around 21+ American Basketball fans.

I have identified that I am rather poor at after effects and that it will be a struggle to produce what is in my head. But I believe with enough hard work it will come together alright. I require more channel research and need to find out if what I am making works as a whole. And really states what I want to promote which is Basketball. My intention is to produce a 30-50 second clip which says top ten basketball legends. but really has a street ball kind of edge to it. Quite urban if you will as And 1 and NBA are very well associated together.

From my initial starting point I believe that I have moved on a lot from where my designs originated. I have already come to terms with what I can and cannot produce with my restrictions. I think as long as I jot down more storyboard ideas and concepts I should be alright for developing my project. I plan to use after effects a lot as well as using the interenet and books as re sources from the library. I intend to use these workshops whenever they are available, late nights, days and saturdays if it is open.