This piece of work was highly experimental and was suppose to build a computer and a mouse, although with this piece I learned all about key frames and how if they were not evaluated and used right, they would stab you in the back. A steady flow was not what this piece had, it was to slow at the start and rushed towards the end.
With this piece of work I wanted to create a video that was built up of clicks, almost like a pacman biting away, My 3 colours were gold, black and white, these colours made an interesting and very complimenting combination together. I believe this video is my strongest out of the 4 and my best attempt at a Ident for after effects, I believe it really states the word CLICK.
I incorporated my typeface of mouses with this one, again I wanted it to look jaggard rather than smooth running, I made the mouses work abit like a chain which looked interesting on the final product. However I think if it was smoother it may roll a lot better.
This idea was again experimenting with a stock frame motion attempt of things, I do not think that it was successful but it really opened my eyes on how to use aftereffects and what the pros and cons are of using such materials.
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ReplyDeleteHey, I think you were in the enterprise group where we have to comment on their blogs...so...
ReplyDeleteI like the different use of colours through your animations and think its good that you used different typefaces for each one; especially the typeface you made yourself.
In terms of each seperate animation:
1) I think the idea behind this one is good and the experimentation of making shapes out of letterforms is good, however I'm not sure that 5 seconds is enough time for it to work as well as it could and without the word 'click' being on screen, I'm not sure it would communicate the word that effectively.
2) I agree with you, in that this one is your strongest ident. I think the large, printed typeface works well and the pace is effective.
3) As I previously mentioned, I like the typeface that you created however, the typeface on its own may work better for print. However, it does communicate 'Click' and once again the pace is good for the 5 second time limit.
4) I think this is good to see you experimented with another way of animating in after effects, and visually it is quite interesting and shows good technical development but i'm not sure how well it communicates the word click through the animation of the letterforms.
I think overall you have done a good job of communicating the word 'click' when it's a difficult word to show with a silent movie brief. I like how you have incorporated your own typeface into the 3rd sequence and the use of colour and printed type make the visual quality of them work well. My favourite is definitely the second sequence as it communicates the 'click' the strongest, but I like how you have experimented with various ideas and techniques showing you understand After Effects and making it obvious that you are willing to try new things!
ReplyDeleteI think you need to add more on importance of communicating the word you have through motion, rather than worrying too much about aesthetics.
ReplyDeleteYou have to question whether it was neccessary to create a new typeface.