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Over the past decade the world of music has undergone a revolution. Just as the ways people consume and experience music have been turned upside down, so the role of illustration in the world of music has changed too.
From the decline of the 12” album cover as a ‘creative canvas’, to the rise of downloadable tracks with artwork reduced to the size of a screen based icon. This situation has pushed people creatively to explore new opportunities that include street art, online video, experimental performances and interactive applications.
Your challenge is to choose a band or artist and create an illustrated response inspired by two of their tracks. In doing so, you’ll be facing this issue head on and demonstrating your vision of a brave new world for illustration in music.
Target Audience:
The target audience intended for the illustration will be the fan base of the musician/band/artist you select as part of answering the brief.
Considerations:
• Successfulentrieswilldemonstrate how illustration can reinvent itself as a powerful tool for promotion and expression within the world of music.
• Wearelookingforworkthatexplores new ways that illustration can be integrated into the music experience.
• You should consider how musicians are reinventing the way that they interact with their fans and the increased importance of building intimate relationships and new experiences between fans and bands.
Mandatory Requirements:
• Produceaminimumoftwo illustrations, each based on a different track from any band or artist who’s music inspires you. While your solution maybe 2D, 3D or even time based, they must be documented and presented in A3 format as per the Formatting Guidelines PDF. The choice of band is unimportant – they maybe well known or equally unheard of.
• Create a short, clear and concise presentation of how the illustration would be integrated within the context of an unconventional music experience.
• Ashortexplanation(max300words) about how you decided to interpret the music.
• Forthebenefitofthejury,pleasealso submit MP3s of the two tracks that your work is based on.
Deliverables:
This category will be judged in two rounds with physical work not required until round two. Please see the Formatting Guidelines PDF.
Further Information:
www.diesel.com www.dieselumusic.com www.dandad.org/studentawards @baby_pencils
Background
Like balloons, we are filled with hopes and dreams. But over time a single sentence creeps into our lives. Don’t be stupid.
The world is full of smart people, doing all kind of smart things (with other smart people). That’s smart. Well, we’re with stupid.
Stupid is the relentless pursuit of a regret free life.
Smart may have the brains. But stupid has the balls.
The smart recognise things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didn’t have stupid thoughts, we’d have no interesting thoughts at all.
It’s not smart to take risks. It’s stupid. To be stupid is to be brave. The stupid aren’t afraid to fail. Why? Because they ain’t dumb. The stupid know there are worse things than failure like not even trying. Only the stupid can be truly brilliant.
So, be stupid.
A strong believer in creativity as a force for positive change, Diesel has consistently broken with convention.







BRIEF TITLE - Front – DPSX3+FC
The Brief
We want you to create two double page spreads to feature in our magazine ‘Front’ as well as a front cover featuring details on the magazine, due to it coming out on Halloween we want this edition to be related to all hallows eve.
Concept/Proposition
Front was first published by Cabal Communications in 1998, it was created to rival IPC's publication Loaded, catering to a demographic of 16-25 year-old males. It began as part of the British "lads' mag" genre of magazines though the covers rejects this description with the statement "Front is no lads' mag".
The magazine has also been responsible for a number of high profile stunts, most notably smuggling an Eric Cantona lookalike into the Manchester United team photo during a Champions League game. Today it is edited by Joe Barnes and published by The Kane Corporation who are based in Soho, London.
The Kane Corporation is led by 24 year old self made millionaire entrepreneur Dominic McVey and managing director of talent agency Money, Francis Ridley.
(www.wikipedia.com/frontmagazine)Considerations
Literature isn’t a strong point in front, they do swear a lot and talk in lingo, don’t let this fool you and do not get carried away, the magazine still needs to make sense.
Think about what is new, what is coming in to fashion, who is coming to fashion, what is the rage
Pick a topic which will fill up 6 whole pages of the magazine and still be interesting and new, without losing any of the design qualities in previous issues.
Make it modern and new, do not repeat what has all ready been done.
Check out some back issues for inspiration.
Whats hot, whats not, whats in, whats out
Mandatory requirements
Front cover needs a woman with grabbing points of what is in the issue with an interesting colour scheme, it wants to be eye catching and inspiring, the DPS’s must all relate to one another and work as a set.
Deliverables
A front cover for this month’s issue
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