one down

With a bit of experimentation I found out that using the waves I did previously was to much of a clash between elements and I was overdoing everything, It was at this point I then decided to simplify things and try a background against the octopus which ended up being very beneficial and worked out quite well, I finished off with a white highlight around the main image just to make it stand out, which worked wonders, the next step is to try different layouts for the composition of my t shirt and to think about type. As this is a strong independent image and the message is quite secretive I have considered possibly leaving type out of this, But I will experiment further as I do think a light blue could work really well at the chest of the t-shirt spelling out DROP DEAD. I also want to include the quote in which the octopus is related somewhere on the t-shirt but in small.

backing

After I drew out the main image for my anchors design I needed to add a waved background, I started off by looking at japanese waves and tattoo art to gain some ideas of how I could incorporate the two images together in the same style.

After I had made a rough template I added some thick blue lines for the depth of the waves

After that was complete I overlaid the original lines with a deeper colour of blue to create a background which stood out.

Once that was complete I used a creamy colour to colour in the top of the waves and the splashes.

I added a darker grey and some highlights in the cream waves to make them stand out more, there was only one thing left to do after all this.

Which was incorporate both images together, Im not sure wether the composition is a little out or whether the colours are wrong but the images didn't go to well together in my opinion and it was missing something, but it may well be the pirate ship which ties everything together.

Ten quotes for clothing designs

Chelsea Smile

'We all carry these things inside that no one else can see, they tie us down like anchors. They drown us at sea'

Football season is over

'Party till you pass out, drink till your dead'

Sleep with one eye open

'For as long as I remember, you sold everything you owned, but now you sold our friendship, your on your fucking own'

Suicide season

'If only sorrow could build a staircase, or tears could show the way, we would climb our way to heaven and bring him home again'

Diamonds aren't forever

'We will never sleep cause sleep is for the weak'

Crucify me

'I am the ocean, I am the sea, there is a world inside of me'

Comedown

'Just like a pack of wolves, the skies were once paved with gold, now they rain on us all'

Death breath

'We lived fast and died pretty'

Traitors never play hangman

'We're all movie stars'

It never ends

'It's not because you're not with me, it's because you never leave'

Tutorial

I have completed my proposal form and I will scan and post it above this post.

4 Briefs:

Front magazine (double page spread and cover)

We want you to create two double page spreads to feature in our magazine ‘Front’ as well as a front cover featuring details on the magazine.

The magazine reaches out to a lot of young people and it is important to keep them interested, the double page spread needs a good theme that we haven’t done before, but is in the same style as our previous magazines.

Drop dead clothing

We want you to design at least 10 items of clothing for the men’s or and women's new range to feature in the new Flag ship store featured on Londons Brick lane. As well as advertising the new range and store with A2 promotions for the event. Which can work in smaller and larger formats as well so it can be featured in magazines such as Kerrang and front, be on billboards also can be accessed on a digital basis for online users.

Also at least 5 A2 boards showing a journey of development.

Circuits by PTI's

As a PTI you have to be fit and able to instruct a small/large group of troops in exercising to keep them fit. We want you to create something for the soldier to remember what exercise he/ she is doing when they get to that mat. (for a 24 exercise circuit.) we would like you to produce a method in which each troop can understand what exercise to do when they reach each matt as well as a hand out to be given at the end so they can try these exercises at home that they learned in the lesson.

269 Artillery

269 battery of 101 royal artillery regiment need a set of at least 5 new t-shirts making as the old t-shirt is out dated and doesn’t make much sense and doesn’t really have anything to do with the unit, this is a fast brief and should be completed in no longer than 10 days.

Black axe is one of my new found designers who I am deeply inspired by as well as designer violence, these will be the two designers I will be discussing at the tutorial.

My work relates to my design focus as I am an illustration based designer whom desires to produce work for clients such as brand new, criminal damage, drop dead, manchesters street shops, atticus, famous stars and straps not to mention other work for bands such as mayday parade, the academy is, breathe carolina, gallows etc. I would also like to produce work for interesting magazines which feature the kind of illustrations I love to do such as front, fhm, nuts, kerrang and even other illustration/ design based magazines such as creative review. As I am quite new with this form of design I believe that there are a lot of necessary and critical areas in which I need to explore, colour, print, strokes, scale and composition are just a few vital points I need to look into and experiment with.

At the moment I am struggling to explain how my dissertation links in with my work, All I can really say is that as I am studying hyper reality and inception, the link could be that the illustrations I produce are almost drawings created from imagination and who is to say they are not real and we are? are we not god for we created such designs?

At the moment I am focusing on my drop dead brief and have been carrying out illustrations for one of my clothing products, I hope to have two finished for friday.

octopus illustration

This image is exactly what I want to base my year on, after a lot of work and a good 7 hours of drawing I drew something I always wanted to do and never thought I could do and I did it.

I then tried using a different approach than usual and used different layers for colouring in.

I then added darker tones to the illustration to give it a 3D effect.

I then added highlights for a glossy effect.

I then added final touches of tone then coloured in bubbles of water which finalised my image.

first illustrations

I produced these illustrations using the pen tool, I think that the tone is interesting on them, I especially like the eye on the pirana I drew, however I feel that I have lost a great deal of depth with my image but I think it still looks good.

I feel as though these images have something missing from them and they do not tie in with what I want to produce for my drop dead brief.

I really do like the detail on this illustration of the anchor and skull, I think the tones work really well and compliment the whole of the image without taking away from anything.

This is another image I really like the anchor top and how I incorporated a skeleton, thigh bones and a pirates wheel. Originally I thought that the image may be a bit to much using all these different elements and may over do it, but it worked out quite well.

Below is the image in full, I don't want to use the top part at all, but I may use the anchor in further development but I am not sure yet. I want to produce a different style of illustration for these t shirts which are more like Black axe's kind of illustrations with interesting stroke work and a tame use of colour.

Illustrations

As I am using the lyrics from the song chelsea smile 'We all carry these things inside that no one else can see, they tie us down like anchors, they drown us at sea' to link in for one of my t shirt designs. I thought an interesting underwater and skeleton theme would suit both drop dead as a company and also the t - shirt illustrations theme.

I thought that I would draw a set of images using fine liners just so I could get an idea of layout and detail. I really liked the skull in the sand I drew as I thought it looked quite stylish.

I didn't like this drawing as much, I linked pirate treasure in with the sea bed and skeletons which I think was overdoing it with the image.

I really liked this anchor I drew and thought that it tied in very well with the quote, mixing bones and anchors.

Getting started

With the drop dead range, I really wanted to push my boundaries and design and draw like I had never done before in such a detail, These are a few drawings I have done and am hoping to use in my T shirt designs.

My drawing has improved a lot and my imagination for joining in the missing edges has become an amazing advantage for my illustrations.

I really like the idea of this for a T shirt design although am cautious that I am over doing the detail of the drawing?

(Filling in the detail)

Finished drawing for the bottom of the anchor, skull in the sand.

Drop dead brief

BRIEF TITLE Drop Dead Flag store Range 2010


The Brief

We want you to design 5/10 items of clothing for our first flagship store located in London, we would like you to consider what made drop dead so good in the first place and really take some of the designs to more a personal level with the founders B.M.T.H. As well as promotional work incorporating the illustrations into posters, post cards and any other kind of physical distribution. Along side this we would like a digital distribution and free things such as desktop backgrounds and advertisements online of the clothing.



Concept/Proposition

We at drop dead want new illustrations from a more in depth view, we want people to visit our store in London and get publicity really flowing and hopefully make it a land mark just like Johnny Cupcakes store does in Boston USA.



Background

At present, Drop Dead Clothing has its Summer 2010 range released, with soon-to-be classic tee's like "Stacked Up" which features the stacked logo on a purple t-shirt, and "Praying Hands" which features Oli's own hands in a praying position. Drop Dead now ships worldwide, and has followers from every corner. With celebrity fans like Lostprophets, TaGa, Gallows and Kano, Drop Dead is now fast becoming one of the top indie clothing lines in the UK.



Target Audience

The audience will be fans of rock, pop punk and new fun music. bands such as bring me the horizon, four year strong, the blackout, lostprophets, the Gallows etc Illustrators.
The audience will be over 18 to 30 who love to party and listen to live music whilst looking good.



Considerations

Make sure that although the theme is different the designs and style of clothing produced links into the kind of clothing style Drop dead make. Items produced must have relevance to B.M.T.H. As this is a rare launch we want the T-shirts to be full colour prints. It’s a rare range so consider what people wear and the direction male fashion is heading in. Consider the sites in which the festival can be advertised and where the best areas are for the posters to go up. Consider BMTH’s methods to help the design, using famous quotes perhaps from songs?

Refer to:
www.iheartdropdead.com
there are blogs and news bulletins featuring all relevant material which will come in good aid to the illustration designs.



Mandatory Requirement

Have fun. If the brief isn’t enjoyable then something is going wrong. Keep it simple and smart, the best ideas always are.
Be original and intelligent.

The whole campaign is launching Drop Dead’s new range and raising awareness of the brand, make sure that drop dead is the name everyone remembers when he or she think of this event and products.



Deliverables

-A structured blog featuring development of the illustration progression and the origin of each concept/ idea.
-At least five items of full colour illustrations in clothing format
-A series of physical and digital distribution to raise and support D/D.

business card - 1

These are two final concepts for my business card. Most of my identity work can be found on my PPD blog from year two. I have included information which is necessary at this point in time.
-Name
-Subject
-Number
-Email

One of my briefs is based on my identity so I plan to do my website/ online presence from there.

YEAR 3 BEGINS

Image module

So, the following photos are of my final 7 products. with a small piece of information about each one:

Vector image of a liquid like drawing concept of what something would look like if drew with water: did experiment but photographs did not come out.

A shakespeare quote which I thought would fit perfectly with a hand rendered typeface edited and put in an old empty fashioned book.

A liquified cold type and colour which gives a shivering effect.

An image constructed of the same quote using different colours and type sizes, most small to make a smoother photo.

A lovely scanned photo of a feather manipulated into a typeface to give a feathery light effect.

Jagged haunting in connetica poem quote, cut out of red card as a stencil to give a dark bloody effect, then the stencil scanned in.

Black ink and golden honey, photographed and edited.

I really wanted to make a loop hole in the whole factor of type not being image, so I decided to draw this vector shape of a young goreous lady with her head heald high.


Then added some colour to make her really pop.


Then the magic came in, when I selected a quote and mimiced the vector shapes and colours and applied the quote from the poem 'Hold your head up high gorgeous, there are people who would kill to see you fall'



In essence I am more than pleased with the outcome and I think it hits the standards asked for in the brief.

I took a series of photos but none of them seemed to work out to be legible enough to use as a final piece

Within designing the studio designs I went with my gut instinct to what I thought would be an appropriate way to communicate what studio is for what, I drew up a version of each member of the staff (Amber, Lorenzo and Fred) and assigned them a studio to which would fit them in most appropriate, i.e. amber - year 1 - studio 2. When looking at typefaces I decided to go for a nice times typeface just to keep things simple and formal.





In conclusion I think it was a great and successful idea which promoted a humorous outcome which would give the studio a creative air of confidence.
I struggled with this project as I was not a fan of books and that I had no money to help pay for prints or supplys, I could not produce any of the things I enitialy wanted to design as inorder for them to work I needed them to be a certain size and A3/ A4 was all I could really work with, in a crit it was stated that making the book doesn't have to be expensive and having a spending limitation would make it interesting and much more personal in designing.

Eventually I got an idea of producing a daisy chain sculpture of retro Alice's to be displayed as an orniment.

The back of the Alices would be this text which would then make it a book in my eyes, and doing a double sided print was all I could manage as I could not purchase and did not have any scrap books to experiment with.

It was the packaging side of things which stopped my idea dead in its tracks, as I had little material to package the Wonderland images with, which was when I got the idea for producing a mini pop out, Above is an illustration I drew of a background of what my Alice would stand in front of.

This is the net of the design, each square measures up 8cmx8cm, and I had to type the first page of Alice in wonderland to make it seem more interesting and actualy work as a book, on the green cube there is a rectangle of a darker shade of green, this is where pop out Alice would be placed, in order to keep them all in a similar place to work as a set.

I would of quite liked to make 10 different books with different scenes of the book . But I struggled finding the pages on such short notice and did not have the time to make them so unique.

Just as documentation proof, Alice is a pop up and it isn't some awesome photo edit, either that or she is annorexic.

Backtracking to my enitial idea/ concept of the daisy chain Alices, this is what they would of looked like.

With scalpling them out carefully, as they were very fragile, I had to take my time, It took about 20 minutes per joined 6 Alices. I had very little time for the deadline so I could not produce these at this rate, especially with the fact that the scalple blades grip had slowly bruised, blistered and made my hand bleed.

In all this is how many Alices were left and I had about 3 hours to finish.

Which is when I got the idea of making the book smaller and working with pop ups, As I had already cut out 3 sets of Alices making 18 individual, I then chose to seperate them in order to work with a faster concept/ design project. I also had 8 Alices spare incase something was to go wrong.

This is the original net for my design in order to work out what page went where and how it would fold, I found I did not need the top right corner but did need it placing above the background square as a title page, therefore making the image template into an L.

When printed out onto A4 paper it looked a like the above, I chose a light pink tonned thin card stock for strength and stability and then cut the image out in order to fold and develop to its final state.

I had cut out two slits in order for Alice to slot in and be supported when the book was opened. Alice folded over like the photo above in order to close the book and keep her safe.

When opened the simple pop out looked quite effective and very beatrics potter.


I chose a black cover for the book and a gold kingdom typeface to keep Alice in wonderland related to the book and not the new movie.

I am really happy with the outcome, I believe that the production of an Alice and wonderland book was quite a smart idea with it coming back on the marked with Tim Burtons new production of the 3D movie, also it being a pop out book relates to the new phase of cinema audiences only liking things in 3D. In essence I think this is an appropriate production which includes many ideas of shape to produce such a book.
When my storyboards were printed off, I cut them out which was quite time consuming but fun at the same time as I could see how the results were looking fun and how they would work as a set.

I printed off onto black card in order to save myself from carefully measuring out where each letter should be placed and sized.


I used it as a stencil and it looked quite interesting by using the counter border to make the shape.

Overall I am very pleased with the design and can't wait to see it at millenium square on the big screen.

These are a few productions of different storyboards I did in lesson. I covered a few interesting ideas but the problem was that they had to work around 28 frames per second, which would make them quite jolty and kenetic.


Some ideas like the one below I thought were cool, as they made the letters work more as shapes than letters which was very cool.


This one was very bendy and flexible

This however was my favorite, I loved the idea of making it melt, and then drops come off, This is one I would like to take further if not produce.

This was another interesting design I based around tetris, which is what I thought I may produce for my hifen, if not something else retro and pixel related.

Of course I needed a bone structure first, I selected these type faces that I found interesting, and what I wanted to structure my storyboards around.

Here are all the sheets I produced below with the first 3 clips of the M

So before I produce the projection of the image onto Marc's body I decided to dumb it down a bit to make it more typo, I am going to experiment with 3 images for projection. One with no outline, one with a 1pt stroke and one without many of the organs.

Before I forget I thought I should add this. I reduced the scale my pieces by about 17% from far left to right. I decided to use the chart layout this swellen chart used. I also incorporated other information from 2 other swellen charts I found.

I am in love with this piece I think it turned out really well, I used a combination of eye charts to conduct this one which turned out a lot better than I thought, I am going to print it out on Monday and check that it has all turned out alright.

So with no other choice with my work, I had to re draw it on illustrator as a vector, which turned out pretty alright to ne fair. It turned out that I would have to use a gold background rather than black, which is fine by me, I think both look interesting, I chose black and gold as black is a stSo from my design context I came up with this, I incorporated everything I wanted to at the start of the brief. I love the clock face and how the face is cracked, I think it makes it look really cool. However the spider is 3 colours with stock, which pretty much ruins the detail. I would of hapily used this hand drawing although when I stretched it on photoshop to the scale it would be on the chart, it turned out that it was far to distort and didn't look very nice what so ever.

wrong colour and gold is very victorian clock style which is the kind of approach I was looking towards and best fitting my piece.

So In the end I had a big problem with designing type for image. But I overcame this problem by printing off seperate images and putting them on marc. Then drawing these images on with pen, however due to marc's hairy chest and stomach, the type cane out rather wrong, So I incorporated my previous selections in type, and the other organs were already in context, I simply took them into photoshop put a filter on them and coloured them in, So after a bit of stress it paid off.

So this is when I drew on marc... It was an interesting concept and started to go well until i hit his hair.. his thick ginger hair. The pen couldn't quite handle it's intenstity. Although I am happy I carried out this experiment as I know for future reference to use a woman as they are not hairy. oh marc

I'm not fully confident with the colour appearence on here, But in all honesty once the piece is printed It would look a lot better than the other.. I hope

With printing off in A1 I wanted to make sure that the colours I selected were in the phisical colour spectrum to cause no dissapointment when a shade of blue comes out as a bold grey. I used my swatch books and typed in the colour codes to the selected areas I wished to use. The majority of the colours seem to be within the Blue and pink shades. Alot of the colours look scary to me on here, as they are not what they look like in the book, although the reason for this is that I am looking at the digital colour spectrum... duh chris.

I love this quote I instantly thought of using an image like a body showing the different organs, a little like this that I drew:

Although I couldn't use this as it is not in context and doesnt answer the brief.. so i didn't carry on to finish it.
We have been asked to select three quotes from the articles we didn't use for the previous brief and have been asked to create these quotes in an image (without using image) These images have to be legible and at least have some development on a typeface that is pre existing.

Again the readers of The Guardian are the audience. Depending on the articles a different audience is required although in all it would be aimed at people who read the Guardian (as the image is on the inside and is not promoting the actual newspaper)

They need to know the tone of where the quote was extracted i.e. something relative to the article (co relates) In all essence I believe that a huge factor in this briefs response is that the quote has been examined as to who said it, where it was wrote/ said and the environment it was set in/ spoke.

They need to know this as it is a key factor in whether they read the article or whether they don't know one likes an article with a bad key image. It puts you off reading the whole article/ ruins it a bit. Hence why they need to know it.

The response element of the image depends on the article yet again, this varies from shock, argumentative and informative. Again it is very important not to cause any offense to the reader or any hint of the wrong tone of voice. Hopefully if designed correctly the reader will connect to the image by it linking in with the background of the article. Tells a story.

I believe a strong amount of background research is required on the quote and a good range of typefaces to refer to in development of my product. That amongst other elements is enough to refer to. Depending on the tone of the article will depend on what else I research.

My three quotes are:

'I wasn't so lucky I lost my spleen and appendix

From the starters section - I use to steal double-decker buses. as told to Jill Clark

This quote is on a serious tone and shocking in more than one way.

'Everyone you know is your friend on Facebook'

From the relationship maths section by Guy Browning

This quote to me is on a debatable level and is not to be taken very seriously.

'Big numbers'

From the mind and relations section by Oliver Burkeman

This article is one based on a bios opinion (his) that everyone is bad with big figures.

For the illness and elderly post I would like to incorporate an image which had a serious tone, I believe a photograph would be a great media to use, so, the concept. I am going to produce a photograph which makes the audience curious to what is going on. The photo will include some characters, all of which elderly, doing their every day life things such as: sitting on a park bench

bingo etc. I am going to conduct a few solutions to this problem in order to have some variety on my choice. I would like to take a photo of a hospital bed which is empty. But why is it empty? instantly you would think death. but the patient could of been released. Where they old? where they young? we don't know. In summary I want to produce a critical photo which needs answers pessimistic and optimistic.