Digital mock ups

To begin with as I am not actualy making the website I would go through what happens when the site is used. the buttons will increase in size by 25% when hovered over with the mouse, as well as this the colour will be highlighted so it is clear that you click on it. A mock up of the size and light is shown below:

















So after the link is clicked on facebook it takes you to this page below: which is designed to be made on flash. The page will flash like a dim toilet light and the machine will light up, the camera will then move towards the box like someone was walking to it.












Then when the image is zoomed in it will give the selection buttons to three diffrent areas:
-Information
-Games and
-Merchendise












Again designed to be mocked up in flash, this is the game. the game is simple, the desk will have diffrent male objects as the lego goes on, promoting Kleenex and a male stereotype of things that would be on a mans desk such as pen, food, mess in general. The object of the game is to clean away the stains that appear on the desk.












Merchendise is simply an order form inwhich a free A3 poster is sent through the male after the person has registered and filled in the boxes on the left hand side.

The final webpage is information which I am yet to mock up but I will produce later on tonight to show you what it will look like.

Picasso hasn't got dirt on my drawings

My product is being delbt with digitaly via social networking, the most popular site for this is facebook which allows a good 20% of the page to advertisments. From this link on facebook a directlink will take the user off the social networking site to the Kleenex one.














On the site I am including a free A3 poster in which the male can order from the website by simply putting in his details. Name address number and email.














I will also be including a game which is specialy made for the product














The game is simple enough, you control a hand which has to clean up stains on a desk.














These stains will be male mess's such as take out food .














The home page will be a digital mock up of the machine and there will be three sections in which you can select diffrent areas of the site.

Type.

Creating the appropriate typeface, wow this was a tricky one, I wanted to use a comic pin up poster styled type, which I found really hard as I had to make the typeface joined up in order for it to flow. Certain letters linked better together than others such as 'Goin' out of going, the lowercase g looks lost, and in all honesty it was just one of many g's that I tried to make flow well with the type.



















In my research it showed that using a colour appropriate to the product was a popular idea carried out, and a background colour was another concept, I tried a light blue with a yellow, but in my opinion it made my eyes funny and didn't seem to be in the correct context at all of what I wanted.













This was when I thought I better bash out a few colour concepts to see what works and what doesn't and wether it was my typeface that was the problem or simply the colours being used. After expermienting with a selection of diffrent coloured type I noticed that using a light background lost the images purpose. where as using a dark colour such as a cool black/grey as the backing colour with a lighter colour on top really made the type pop.












To be sure I put a select few on a mock up of the machine I digitaly produced, it seemed that the lighter colours didn't stand out and it ws the last thing I looked at, if I even looked at it, itwas at that point that I decided upon using a dark colour for tones purpose.



















Black and white was a consideration, all black was disgcustingly messy, black and white looked good but not correct because it was far to plain, when I putit on the box it seemed very lost in all honesty so I knew I had to do something with the colour but I had to be careful with what it was that I did.



















which is when I chose a dark grey colour and took it into photoshop to burn the edges for a tone effect to make the image look as interesting as possible. This type face is stating a question to my audience in a friendly fun mannor to which the reply is 'bloody looks like it' (cleaned up) which is hen the rest of the box is seen and then the person would have a laugh about it, possibly spread the message of the humor of this machine by digital distribution - a photo or by a psycal purhase.

Which leads to the aim - to persuade young men to purchase Kleenex tissues, this will persuade my audience because it will give the tissues name a lot more of a bad boy edge which will lead to a greater respect to the brand which in the long run will make them cool.

Solution to illustrations

As pointed out before there were a few key elements in which were in need of altering before I went to print. I changed some of the strokes of lines and thickened her body out, after that I sorted out the area of hair which made her look as though she had a horn, then I changed her nose by deleting some of the detail and putting the two shaded areas in towards eah other, this gave her much more of a femanine nose and changed her looks a lot. I still think she could be more attractive, but beauty depends on it's beholder. Which is why I am stopping it here, or I could design for an age before I am happy.

The only issue with my tissue package, was infact, she had a package. the only thing I did to alter this was change the colour of the underwearto a lighter grey to contrast with her tank top yhis instantly drew attraction away from her crotch area and made the image fit into place appropriatly.

Crit

Major issues raised is that my products females have a few problems with their design... the kleenex lady on my packaging has a problem here:

She has some junk in her trunk. I had noticed that this was a little issue but I thought that I could of got a way with it. I think the use of colour was wrong which made this appear to be as it is. If a grey was used it then wouldn't be as in depth, but as the tank top and underwear are the same colour it makes the image bigger and makes she look like a he, which is a little nightmare in the campaigns success, So I need to sort this out ASAP.

and my pin up woman's main problem is here:

She has a horn? and her face is a bit off putting... which is annoyingly true, I just can't make her a beaut, which means I should back off it and stop polishing a turd.

Other than that, people knew what I was doing and liked it but some girls agreed it worked but thought it was dirty which is the response I wanted, other issues raised were that the solution to the brief was to focussed in comparison to the brief being open, which I disagree with on certain elements as I have already stated in development information along as how the product came to be and how it works. I believe if it wasn't such a tight solution the project would have to many gaps and never end.

So it begins.

I went down to 3D design to discuss what would be needed to make my Kleenex machine. It ended up in me having to wait 24 hours to begin production which knocked my time schedule about and meant I wouldn't have visuals for the crit unfortunately. However I was able to start making my machine first thing the day of the crit in hope for it to be finished that day. To begin with I had measurements with details on the and thickness etc. So all that then had to be done was cutting out the outer frame of my box. I got to use the big saw which made me happy :).

It was a interesting and exciting experience seeing parts of a development come together, after my four strips were ready I then set a 45 degree angle to the saws blade in order to get a crisp finish in which the fixtures would then fit together as a hollow square.

Once this procedure was complete I then had to place a single rebate in each of the four edges of the wood to make a fixture for the Perspex. I then had to carefully cut out strips of tinfoil and glue them to the inside pieces of my wooden frame, making sure the tin foil was neat and did not cover any of the edge, Which then resulted in a image as so:

The reason these strips of foil were applied will be clear later on in the blog, after a nice long wait it was then time to attach each of the parts to one another to make one solid piece. I used glue on the edges and then made sure the parts lined up correctly, to avoid a parallelogram scenario. To make sure that the wood dried with the correct angles I attached to bungee corded clips to the top and bottom and made it nice and tight so I had a strong outer structure.

I then left the product to dry for 40 minutes. I came back to it after that period of time and it had dried perfectly and it all lined up just right, which pleased me and made it possible for me to move on to my next step.

Which was to cut out the back, again i used the saw to cut out a big sheet of 18 mm MDF to a size of 658x457 mm. After this was done, I then had to cover one side with tin foil leaving a 18 mm gap for the rest of the structure to be attached.

As time was running out on my day in the workshop I had to call it a day to my disappointment but with the little time I had left I was able to stick the back board to the front frame, ensuring that the rebates were on the front so the perspex could slot in perfectly, which looked like this:

As you may notice the inside is all filled with shined foil, this is because what I am making is a light box, I am going to be fixing some link lights to my product on the inside and the foil will work as a reflecting component which will display a lovely outer glow on the perspex making the product light up and seem more attention appealing.

My next task is to take the box down to a place called 'Falcon electrical' in leeds:

I plan to do this tomorrow and purchase some link lights. The issue of not being able to do it tonight is that it is shutting in ten minutes and I need to take my box down which ways a ton and needs to dry over night in order to get a strong setting.

Wish me luck with touring around Leeds in search of this place with my MDF product.

The packet

The concept of the packeted idea is to keep the male appeal by using women as objects.. but the woman are actualy the tissues talking. Each packet out of 3 will have an individual quote which will be a play on words and have a honest and then a naughty second meaning, which you come up with first depends entirely on how clean minded you are.





















I believe I want to use the top three because they work well as a set in my opinion. one fits in with the machines question quote, going home alone tonight? and one is a cheesey chat up line and the final one is a play on words, asking if you want to blow you're nose using a kleenex soft brand tissue.

Packaging of the product

As the machine is aimed at men alone, I believe that the machines should offer a diffrent packaged tissue which also appeals to men, I will only be designing a proposed tissue and advertising it on my machine, I will not actualy be making a mock up.
I figured I couldnt use the same image twice which is when I thought about getting a new woman to go on all 3 packets wich will then be put on the machine, but with each packet, a diffrent quote .


I drew out this lovely woman and made the packaging seem as though it was a kind of fagrence, kleenex for men, with a quote that works with the machines, 'No need to go home empty handed'


The main issue is that with all this put into context think that I can reduce the scale of the machine down again as there is a lot of open space that I do not want to over crowd, I would sooner everything fit into eachother nicely

Cad development

As i was not fully satisfied with my design on paper, I decided to produce a computer aided design of the pin up to se wether or not it was better or worse. To do this I scanned in my pen drawing of the pin up lady and simply traced over the packaging first, I had a lot of trouble doing this for some reason, I musn't of have my design brain on whilst I was doing it cause I deleted about 30 of these for the simplistic of mistakes. After the design was complete I added some colour via photoshop and added some texture on the packaging to make it pop a little.


Then it was time for the body, yet again another one that took me a very long time as I wasn't satisfied with the outcome no matter what. I first dre out the background shilouette then drew in areas of shading.

Then I combine them together to get an almost 3D effect. I wanted to layer this up wit lots of detail but I don't have the time to do so, which is why I decided to dumb it down and keep it as simplistic as I possibly could.

Then I took the finished image of pin up one into photoshop for a play around with the tones to add a little depth.

Again I was not satisfied, I wasn't convinced she was attractive enough for some reason, but that's because I was being over critical on my work and needed to cut my self a break and stop picking little points out, as I mentioned I have a limited time scale and am not paining the mona lisa. It came to my attention that colour may not be the way forward. So I coloured one in in black and white and compared the two.

I did prefair the black and white pin up to the colour but I wasn't sure why. I decided to try some template examles using both of them and see which looked the best on the digital template of the machine. I found ot that the black one looks a lot more intereting and older fashioned.

Where as the colour pin up looks out of place on some backgrounds. I wan to use a light kind of sky blue as my backing colour or at least to experiment with as well as the b/w pin up woman as I think it looks a lot better and more relevant to the coloured one.

However here is an image of both pin ups on a sky blue background which I would like to use as the backing colour. the colour one has to much going on and distracts attention from it's self where as the black and white pin up has a cisual hook leading from her head to the product and the productis the last thing tha sticks in the mind of the viewer which is what I want to do if I am making Kleenex's image more appealing for men.

Layout was the final concern, I played around wit a few layouts which could be considered but they all didn't look right as they cut off to much of the image, were streched, placed in a silly place and took away from what they wanted to do. Whereas the first one scalesall the image in, and is in a subliminal place, it isn't screaming to be seen which makes it worth seeing that extra bit more.

I beliveI wold like touse this woman pin up as packaging for the male tissues or perhaps a witty quote, again something that I have to conduct some experimentation on.

Pin up that kleenex appeal

The initial idea of producing a pin up woman on the side of the machine was to cater to the fact the machine's soul purpose is to be advertised to men. Using super-realism I produced a starting point for a pin up woman which would later on develop to one out come that could be displayed onto the kleenex machines graphics section.


To begin with I drew out a simple linear format which then could later be developed with more detail if need be. I thought that this was an interesting concept as I would in all have about 5 different stages of development on my pin up woman, which would then give me a few examples to choose from.

After I had drew out the model I figured that I needed to increase the detail, but I wanted to build up to colour so it was then time to use a fine liner.

I carefully mapped around the image, alering certain sections to make the peice flow better.

After a good half hour of being worried sick about making a little mistake the boy was complete but the face wasn't which was were the major detail had to go, One mistake on the face and you have an ugly pin up woman.

I then started adding tone to body to give it some depth and a figure, which was an interesting proess as again I was crapping myself about making a little mistake.

Then I had finished the body and oversized packaging.

There were just a few areas in which I had to take photographs of in deeper development and areas I forgot to shade in, i.e. fingers, toes, shaded areas.

Then that was stage 3 complete, to recap stage one was the pencil stage two was the pen stage 3 is the tone, I had to then deicde wether to apply paint or pen to the piece for colour, not trusting myself or how the fine liners ink would react I chose pen.

The tone was interesing but I was not fully impressed with the outcome.

Ot at least I didn't think it was worthy of going on the product alone, perhaps a more detailed and tonned product?

Did I also mention I messed her nose up something rotten, which is one thing that put me of about it. But no worries as now I can take it on to illustrator and trace around the image to see how a CAD version of the pin up looks and to see how much detail and colour I can include to really make the image POP!

Overall I am pleased with the outcome in development so far.