Crit

Major issues raised is that my products females have a few problems with their design... the kleenex lady on my packaging has a problem here:

She has some junk in her trunk. I had noticed that this was a little issue but I thought that I could of got a way with it. I think the use of colour was wrong which made this appear to be as it is. If a grey was used it then wouldn't be as in depth, but as the tank top and underwear are the same colour it makes the image bigger and makes she look like a he, which is a little nightmare in the campaigns success, So I need to sort this out ASAP.

and my pin up woman's main problem is here:

She has a horn? and her face is a bit off putting... which is annoyingly true, I just can't make her a beaut, which means I should back off it and stop polishing a turd.

Other than that, people knew what I was doing and liked it but some girls agreed it worked but thought it was dirty which is the response I wanted, other issues raised were that the solution to the brief was to focussed in comparison to the brief being open, which I disagree with on certain elements as I have already stated in development information along as how the product came to be and how it works. I believe if it wasn't such a tight solution the project would have to many gaps and never end.

So it begins.

I went down to 3D design to discuss what would be needed to make my Kleenex machine. It ended up in me having to wait 24 hours to begin production which knocked my time schedule about and meant I wouldn't have visuals for the crit unfortunately. However I was able to start making my machine first thing the day of the crit in hope for it to be finished that day. To begin with I had measurements with details on the and thickness etc. So all that then had to be done was cutting out the outer frame of my box. I got to use the big saw which made me happy :).

It was a interesting and exciting experience seeing parts of a development come together, after my four strips were ready I then set a 45 degree angle to the saws blade in order to get a crisp finish in which the fixtures would then fit together as a hollow square.

Once this procedure was complete I then had to place a single rebate in each of the four edges of the wood to make a fixture for the Perspex. I then had to carefully cut out strips of tinfoil and glue them to the inside pieces of my wooden frame, making sure the tin foil was neat and did not cover any of the edge, Which then resulted in a image as so:

The reason these strips of foil were applied will be clear later on in the blog, after a nice long wait it was then time to attach each of the parts to one another to make one solid piece. I used glue on the edges and then made sure the parts lined up correctly, to avoid a parallelogram scenario. To make sure that the wood dried with the correct angles I attached to bungee corded clips to the top and bottom and made it nice and tight so I had a strong outer structure.

I then left the product to dry for 40 minutes. I came back to it after that period of time and it had dried perfectly and it all lined up just right, which pleased me and made it possible for me to move on to my next step.

Which was to cut out the back, again i used the saw to cut out a big sheet of 18 mm MDF to a size of 658x457 mm. After this was done, I then had to cover one side with tin foil leaving a 18 mm gap for the rest of the structure to be attached.

As time was running out on my day in the workshop I had to call it a day to my disappointment but with the little time I had left I was able to stick the back board to the front frame, ensuring that the rebates were on the front so the perspex could slot in perfectly, which looked like this:

As you may notice the inside is all filled with shined foil, this is because what I am making is a light box, I am going to be fixing some link lights to my product on the inside and the foil will work as a reflecting component which will display a lovely outer glow on the perspex making the product light up and seem more attention appealing.

My next task is to take the box down to a place called 'Falcon electrical' in leeds:

I plan to do this tomorrow and purchase some link lights. The issue of not being able to do it tonight is that it is shutting in ten minutes and I need to take my box down which ways a ton and needs to dry over night in order to get a strong setting.

Wish me luck with touring around Leeds in search of this place with my MDF product.

The packet

The concept of the packeted idea is to keep the male appeal by using women as objects.. but the woman are actualy the tissues talking. Each packet out of 3 will have an individual quote which will be a play on words and have a honest and then a naughty second meaning, which you come up with first depends entirely on how clean minded you are.





















I believe I want to use the top three because they work well as a set in my opinion. one fits in with the machines question quote, going home alone tonight? and one is a cheesey chat up line and the final one is a play on words, asking if you want to blow you're nose using a kleenex soft brand tissue.

Packaging of the product

As the machine is aimed at men alone, I believe that the machines should offer a diffrent packaged tissue which also appeals to men, I will only be designing a proposed tissue and advertising it on my machine, I will not actualy be making a mock up.
I figured I couldnt use the same image twice which is when I thought about getting a new woman to go on all 3 packets wich will then be put on the machine, but with each packet, a diffrent quote .


I drew out this lovely woman and made the packaging seem as though it was a kind of fagrence, kleenex for men, with a quote that works with the machines, 'No need to go home empty handed'


The main issue is that with all this put into context think that I can reduce the scale of the machine down again as there is a lot of open space that I do not want to over crowd, I would sooner everything fit into eachother nicely

Cad development

As i was not fully satisfied with my design on paper, I decided to produce a computer aided design of the pin up to se wether or not it was better or worse. To do this I scanned in my pen drawing of the pin up lady and simply traced over the packaging first, I had a lot of trouble doing this for some reason, I musn't of have my design brain on whilst I was doing it cause I deleted about 30 of these for the simplistic of mistakes. After the design was complete I added some colour via photoshop and added some texture on the packaging to make it pop a little.


Then it was time for the body, yet again another one that took me a very long time as I wasn't satisfied with the outcome no matter what. I first dre out the background shilouette then drew in areas of shading.

Then I combine them together to get an almost 3D effect. I wanted to layer this up wit lots of detail but I don't have the time to do so, which is why I decided to dumb it down and keep it as simplistic as I possibly could.

Then I took the finished image of pin up one into photoshop for a play around with the tones to add a little depth.

Again I was not satisfied, I wasn't convinced she was attractive enough for some reason, but that's because I was being over critical on my work and needed to cut my self a break and stop picking little points out, as I mentioned I have a limited time scale and am not paining the mona lisa. It came to my attention that colour may not be the way forward. So I coloured one in in black and white and compared the two.

I did prefair the black and white pin up to the colour but I wasn't sure why. I decided to try some template examles using both of them and see which looked the best on the digital template of the machine. I found ot that the black one looks a lot more intereting and older fashioned.

Where as the colour pin up looks out of place on some backgrounds. I wan to use a light kind of sky blue as my backing colour or at least to experiment with as well as the b/w pin up woman as I think it looks a lot better and more relevant to the coloured one.

However here is an image of both pin ups on a sky blue background which I would like to use as the backing colour. the colour one has to much going on and distracts attention from it's self where as the black and white pin up has a cisual hook leading from her head to the product and the productis the last thing tha sticks in the mind of the viewer which is what I want to do if I am making Kleenex's image more appealing for men.

Layout was the final concern, I played around wit a few layouts which could be considered but they all didn't look right as they cut off to much of the image, were streched, placed in a silly place and took away from what they wanted to do. Whereas the first one scalesall the image in, and is in a subliminal place, it isn't screaming to be seen which makes it worth seeing that extra bit more.

I beliveI wold like touse this woman pin up as packaging for the male tissues or perhaps a witty quote, again something that I have to conduct some experimentation on.

Pin up that kleenex appeal

The initial idea of producing a pin up woman on the side of the machine was to cater to the fact the machine's soul purpose is to be advertised to men. Using super-realism I produced a starting point for a pin up woman which would later on develop to one out come that could be displayed onto the kleenex machines graphics section.


To begin with I drew out a simple linear format which then could later be developed with more detail if need be. I thought that this was an interesting concept as I would in all have about 5 different stages of development on my pin up woman, which would then give me a few examples to choose from.

After I had drew out the model I figured that I needed to increase the detail, but I wanted to build up to colour so it was then time to use a fine liner.

I carefully mapped around the image, alering certain sections to make the peice flow better.

After a good half hour of being worried sick about making a little mistake the boy was complete but the face wasn't which was were the major detail had to go, One mistake on the face and you have an ugly pin up woman.

I then started adding tone to body to give it some depth and a figure, which was an interesting proess as again I was crapping myself about making a little mistake.

Then I had finished the body and oversized packaging.

There were just a few areas in which I had to take photographs of in deeper development and areas I forgot to shade in, i.e. fingers, toes, shaded areas.

Then that was stage 3 complete, to recap stage one was the pencil stage two was the pen stage 3 is the tone, I had to then deicde wether to apply paint or pen to the piece for colour, not trusting myself or how the fine liners ink would react I chose pen.

The tone was interesing but I was not fully impressed with the outcome.

Ot at least I didn't think it was worthy of going on the product alone, perhaps a more detailed and tonned product?

Did I also mention I messed her nose up something rotten, which is one thing that put me of about it. But no worries as now I can take it on to illustrator and trace around the image to see how a CAD version of the pin up looks and to see how much detail and colour I can include to really make the image POP!

Overall I am pleased with the outcome in development so far.

Illustration template

As I don't want my tissue dispencer to be to plain I decided that the strip on the right would be perfect for some form of illustration, the silver pannel is going to be where the goin slot is going to be and everything behind that is free. I have just collected a few images from a book for diffrent approach ideas. I think I will be screen printing this on as well which I am very excited about even though I havent even designed it yet.


I did experiment with a few bold colours just to see how it looks, but I'm not the biggest fan of one bold pantone when I could do so much more with it.

Realistic

After the crit I had a full understanding of what I needed to do, which is persuade young men to buy tissues via giving Kleenex a male sense of humor by making a kleenex machine with a sharp quote.

In order for this to work I need to be realistic and work out how many tissues is going to be held in the machine, which would then give a firm understanding of the size the machine has to be, also I need to work out what componants are needed.

As I am going to be makng the machine and photographing it in context I don't actualy need the machine to function or even store tissues so the inside of it will be hollow. The layout is vital in order to get a machine that makes sence.

So size wise, I measured up the size of kleenex tissues and then worked out how big the machine would have to be to store the packets lay on top of each other on their fronts which soon would build a tower.

The fist meaurements were estimates as I didn't actualy have a packet of tissues but I got one after so I could calculate how tall the machine had to be if it was to hold an estimate of 50 tissues in three chambers.

The main areas of the machine would be the buttons, the coin slot, the display photos and the area you would collect the tissues. from the MDF -medium density fibre-board I would have to cut a hole through the center bottom to make the actual slot as well as the coin slot for that matter.

I had thought about technical ways of doing things such as making a curved like draw that slotted in to the bottom, but then I thought against it, and thought about the fact that I didn't need to over complicate the design as it was just going to be a mock up.

I worked out that there were going to be around 50 packets in the machine, which then calculated to seventeen per three shelves which made a round number of 51 which therefore menat that my machine had to be at least a certain height.


These little squares are the tissues stacked up to scale which infact made easy maths as 3x17 high is? again 51. winner. Of course you will not be able to see the tissues so it isn't relevant, but basically that is what the layout of the inside should be like.

Of course the machine needed more than just tissues for it to work. it needed room for features such as the collection slot, coin slot, advertising, quotes and buttons. Which soon makes the piece a lot bigger when taking all these elements into consideration.

I then drew a neater mock up of the box which helped me navigate the size and layout of were componants should go and their size.

As design goes I then realised that the machine was bigger than it needed to be, so I then took the white space areas and erased the length by 12cm. that then made the measurements 65x41cm

This then allowed everything to look a lot more presentable and not lost.

So as I then drew the machine out again to half scale, and stated each cm square is worth 2cm to save the trees...of course I was an idiot and messed up the location of the coin slot so I had to colour that out

I also found out the location of the Kleene logo was a bit low down so I raised it up around 3cm to centralise the machine so it looked lovely.

As I have not done any type investigation as of yet I simply worked out that I need to fit he type into a 14x21cm box with 10 characters on top and and 14 on the bottom. Knowing the scale available is vital information for choosing the correct type face which best compliments the machine.

There is a stip down the right of the machine which I want to play with, as of yet I am not sure what I can do to it but I have contemplated bold colours, patterns and things along those lines. I am yet to work out how deep the machine needs to be, but I will be looking at that very soon and calculating everything. I hope to have that done by the end of today and I hope for the production to be taking place and finished for next Thursday allowing a few gitches in production to happen of course.